The Rise of Homegrown Sneaker Brands in India: A Revolution in Sneaker Culture
Sneakers have become more than just footwear; they’ve evolved into a lifestyle statement . In India, the global sneaker culture has found its own unique identity, and the growth of homegrown sneaker brands is proof of this transformation. Over the last few years, Indian sneaker brands have embraced local design sensibilities while pushing boundaries in style and comfort. This blog explores the rise of Indian sneaker brands like CHNKS , their journey, and how they are transforming the sneaker market for Indian consumers . The Sneaker Culture in India: A New Age of Fashion The concept of sneaker culture in India has transitioned from a niche segment to a mainstream fashion trend . Initially popular among urban youth and streetwear enthusiasts, sneakers for men and women sneakers are now an essential part of everyday outfits. From casual wear to athletic wear, sneakers have taken a stronghold in various aspects of life. In 2025, the focus has shifted toward embracing local bran...